To build a great brand you need a great name. But it also helps to have a great story to tell. And in the weight loss business it helps to have medical and scientific credibility to distinguish your business from all the fads and scams out there. That's why Lite For Life joined forces with the Seale Harris Clinic.

The Seale Harris™ is like the Good Housekeeping Seal of Approval. Dr. Seale Harris set the medical and scientific standard for weight loss programs, and the Lite For Life Program is the only one that bears his name.

Being able to tell the story of Dr. Harris' work gives you a hook with potential customers to let them know you've got something special, different and better than other weight loss programs.

Every time another Lite For Life opens that story is told to a new audience. And every time another Lite For Life opens, the story of Lite For Life grows, and that drives more customers through the doors of each franchise.

That made sense to Herb. But he had another question: "How do you know you can be as successful as Maureen?"

Seale Harris, M.D. Links

Seale Harris Clinic (est. 1921)
www.sealeharris.com

Camp Seale Harris for diabetic children
(2.5MB .pdf) (est. 1947)
www.campsealeharris.com

Seale Harris Award (est. 1958)
http://www.sma.org/aboutsma/
serviceawards/index.cfm

American Medical Association
Distinguished Service Award (awarded 1949)
http://www.ama-assn.org/ama/
pub/category/7241.html